We were holding our baby girl for the first time when it dawned on us that throughout our lives we had maintained an expectation that this world would proceed as it always had - that we could continue to use our Earth's resources without the consequences directly affecting us.
Looking into the eyes of this precious new life, we realised our daily choices would directly impact our children, and we needed to consider the ways that we could make a lasting difference in this world.
From this emerged the experience that is EMBER Active Wear.
EMBER is a home where we share our visions and passions with the world by utilising sustainable and ethical materials, creating unique designs and artworks that celebrate nature and sustainable processes.
We have infused EMBER with our passion for nature and adventure.
From childhood, our parents involved us in hiking, rock climbing, horse riding and a myriad of other adventures.
We desire the same life for our children and a world where this is possible.
EMBER gives us this opportunity.
Ethics and Sustainability
‘Every moment is a chance to define what we call typical’ – Land of the Living – Roo Panes
Here at EMBER we are calling sustainable, recycled and ethical products our new typical. However such a mission does not begin with us, rather it begins with YOU.
You, the consumer, hold all the power. It is within your power to hold the fashion industry accountable by saying ‘No, we will not support a fashion industry that reduces this world’.
As caretakers of this planet we have the responsibility to look after the land we walk on, to minimise our impact and safeguard this Earth for the generations to come.
It is also our responsibility to always strive for improvement, and at EMBER we take that responsibility seriously. Our clothes and products are all environmentally friendly and ethically made, and we are passionate about supporting local artists in the creation of ethical products.
EMBER utilises fabrics that are organic or recycled and are always sustainable and ethical. This includes Econyl and polymides that are created from recycled plastics and fishing nets that have been scooped out of our oceans, organic cottons, sustainable bamboo and Tencel – also known as the ‘greenest crop’.
In addition to our conscious fabric choices, at EMBER we aim to ‘keep it local’ by supporting Australian and New Zealand countries wherever possible. And often keeping it local means doing it ourselves! Our dyes, stencil designs, prints and beauty products are all lovingly (and a little painstakingly) crafted by us! We love what we do and we love sharing it with you!
So whether you surf, rock-climb, dance or perform your Savasana on a mountain top, join us on this epic, conscious adventure – we will be with you all the way!